I detect a trend where PR firms are no longer bothering to write press releases. That’s hip with the times. But I find they’re writing blog posts instead. Or sending over slide decks. Or arranging Webex briefings. And sending white papers. This is not an improvement because it doesn’t get me the most important information quickly.
In this post, I will discuss how we arrived here, and reason why public relations agencies are wrong to discontinue the production and distribution of press releases.