Rethinking Event Pricing

Why does event registration become more expensive as an event draws near?

The motivation is to encourage early registration, and thereby facilitate the promoter's ability to predict financial outcomes and improve communication with the venue. That sounds sensible at first, but this is called negative reinforcement, or response cost punishment. This tactic does not have the effect desired by promoters.

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Johnny Depp, Kabam, and What We Leave Behind

In response to The Trouble With Johnny Depp (Rolling Stone):

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ArenaNet, Wrong Solutions, and Missed Opportunities

In response to Guild Wars studio fires two employees after clash with streamer (The Verge):

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